Perception and Individual Decision Making

CHAPTER 5 PERCEPTION AND private DECISION MAKING LEARNING OBJECTIVES after(prenominal) examine this chapter, students should be able to: 1.Explain how both masses ordure lift up the same thing and assure it differently 2. listen the three determinants of attri onlyion 3.Describe how shortcuts can assist in or distort our judgment of others 4.Explain how learning affects the stopping point-making process 5.Outline the vi steps in the sagacious termination-making model 6.Describe the actions of the boundedly rational finality maker 7.Identify the conditions in which individuals are most likely to custom intuition in decision making 8.Describe four styles of decision making 9.Define heuristics, and develop how they bias decisions 10.Contrast the three acceptable decision criteria TEXT OUTLINE I. Introduction A. The Intel decision Blunder 1. Fall of 1994 2. The decision maker co- appurtenance uper and chief executive policeman at the time, Andrew orchard 3. The powerful Pentium cut off had become the brains in more(prenominal) than 4 million personal data processors. 4. In late October 1994, a prof in Virginia discovered a demerit in the Pentium chip. a) In division problems involving very life-size numbers, the solution was incorrect. b) Intel admitted that it had found the flaw four months earlier and had rectify it. 5.

A shrimpy but vocal group of customers and electronic computer industry advocates were non happy. a) They sine qua noned Intel to knock back all the flawed chips. b) orchard and his executive team approached the national as an engineering problem. c) They would supersede amiss(p) Pentium chips, but only if computer owners could demonstrate that they really withdraw an extra margin of accuracy. d) plantation considered the issue closed. 6. Consumers were angry. 7. Under pressure, grove again met with his senior executive group to analyze the problem, and they end to hold their ground. They described the flaw as minor. a) Intels stance...If you require to get a adept essay, order it on our website: Ordercustompaper.com

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