Consumer sovereignty Consumer sovereignty is the determination by consumers, of the types and quantities of goods and services produced by the economy. But in today?s society, does this ?sovereignty? genuinely exist? In agreeing with John Kenneth Galbraith, I think not! I say this simply because in today?s world, advertising plays such a large role in the everyday lives of consumers. The concept of advertising is simple: It?s ancient function is to create desires. And in creating these desires, the sovereignty that consumers once had the extravagance of enjoying is taken away.
I say , ?taken away?, because nevertheless when advertising occurs, does the want for a certain product exist, and so creating a want that the consumer feels obligated to pursue. This is a direct fashion model of just how consumer sovereignty is lost through advertising. An advertisers? primary drumhead is to influence the consumers decision. And in today?s world, it is not significant to...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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