kudlerKudler charming Foods Brian Terry MKT 421 October 24, 2011 David Rubenstein Kudler graceful Foods For an composition to be sure-fire in the 21st century, organizations know the importance of merchandiseing search. market question is defined as a process of defining a market problem and opportunity, systematically collecting and analyzing information and send word actions (Armstrong & Kotler,p. 199, 2009). The goal of marketing research is to reduce portion and uncertainty. Organizations use the five- step marketing research approach to bid to the organization what is needed, what allow sell what the consumer wants, and knowing competitive intelligence. marketing research gives the organization the best opportunity to develop discovery opportunities, and gives the organization a competitive advantage. Kudler Fine Foods is an organization considering expanding. In this paper, the subject to define is the importance of marketing research in the ou tgrowth of Kudler Fine Foods marketing strategy and tactics. This paper leave behind define areas additional marketing research is needed, and will determine the importance of competitive intelligence in regard to the culture of Kudler Fine Foods marketing strategy and tactics.
Importance of Marketing question Kudler Fine Foods opened in June 1998 by Kathy Kudler. Kudler Fine Foods is a allowance specialty store stocked with bakery products, middle and seafood, cheese, diary, and wine-colored products. The stores are in the San Diego area with locations in La Jolla, Del Mar, and Encinitas. The organiz ation has a mission to provide their custome! rs with the finest selected foodstuff, wines, and related necessitate in an unparallel led consumer environment (Kudler, Mission Statement, p. 2, 2008). Kudler Fine Foods has its targeted market established. Marketing research allows the organization to implement an strong marketing mix that includes the 4ps. Kudler Fine Foods has a large survival of the fittest of foods magnanimous from organic...If you want to get a full essay, regulate it on our website: OrderCustomPaper.com
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