MKTG2_ grimacesQues_01-66.qxp 7/15/08 12:36 PM foliate 1 AN OVERVIEW OF MARKETING 1 Case Studies CASE appointment: Netflix Ready For Primetime record bookussion Questions: 1. Describe the elements of the step in handle as they occur between Netflix and its customers. 2. Which marketing prudence ism does Netflix subscribe to? 3. How does Netflixs approach to relationship marketing add customer satisfaction? C en ga SOURCES: Jena McGregor, At Netflix, the Secret behave is Software, Fast Company, December 2005, 4851; Jennifer Netherby, Netflix Delivers Big earnings Increase: Sets 5.9 Million Subs as abject 2006 Goal, Video Business, January 30, 2006, 1; Steven Zeitchnik, Download Dreams: Netflix Eager to Expand Online Efforts, casual Variety, January 25, 2006, 5; Jennifer Moeller, Youve Got (Movies in the) Mail, The Christian Science Monitor, December 2, 2005, 15; Ben Fritz, Freaky Disc Biz: Netflix Grows at Blockbusters Expense, Daily V ariety, October 20, 2005, 1; All Queued Up: How the Netflix Distribution lucre Supports the Companys Business Model, Material Handling Management, November 2005, 9.
er of ty ge Le ar ni ng shock at the $40 slant he incurred for a latish return of Apollo 13, Netflix founder reed instrument battle of Hastings pertinacious that in the age of the Internet, there had to be a fall apart way to rent videos for home viewing. Thus, in 1997, he started an Internetbased, videodisk rental service that offered direct-to-home deliveries with no late fees. A guileless decade and 4 million subscribers later, Netflix has taken on schematic video rental companies! such as Blockbuster, Hollywood Video, and Wal-Mart and emerged as the leader in innovation and customer service. In appendage to betting that the Internet would be the coming(prenominal) of the video rental market, Hastings made a some other key predictions that helped him rebel a company with intimately $700 million in taxation in under cardinal years. He watched as moviegoers fled public...If you postulate to get a right essay, order it on our website: OrderCustomPaper.com
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