8ps of Services Marketing

Assignment Of operate Marketing Topic Develop 8Ps of Services marketing for any new service Submitted To Mr. Selman Rabbani Submitted By Syeda Sahar Fatima Kanza Khurshid MBA 6(A) Registration 20381 and 20351 Bahria University Karachi Campus date 24-10-2012 THE FLAGENCE JEWEL INN (BRIDAL JEWELLERY ON RENT) Following ar the 8Ps of service marketing for this new Service. In which we provide service of all in all types of silver and Imitation Bridal jewellery including necklaces, ear rings, Bengals, bracelets, anklets, rings, chains, tika, jhomer and nath. Our target market is top(prenominal) middle, middle and lower middle class of society. . PRODUCT ELEMENT * coordinated & designer nuptial jewellery according to latest fashion. * Matching bridal jewellery according to traditional and cultural taste & demand. * We also eat jewellery looking very comprehensive but have very light feeling after wearing it, as it made up of very delicate secular. * Also cause no side personal e ffects for allergic peoples. 2. PLACE & TIME * We have our outlets in all major(ip) cities of Pakistan. * Bookings can also be done on phone calls. * Our outlets atomic number 18 open from 1200 noon to midnight. * Safely home deliveries. 3. PRICE We atomic number 18 using penetrating pricing strategies, 4000 per day function without any however alteration and 4500 with alteration. * Tasty refreshments for our customers. * Individual attention for each customer by sales representatives to reduce their time cost. * Availability of baby chairs. * Special discounted packages for all three days of wedding. 4. PROMOTION AND EDUCATION * We mostly use the fool advertisements in weekly & monthly fashion and general magazines. * Pena-flexes in obtain Malls and bill boards on busy roads of major cities of Pakistan. * Page on social media and have websites too. Private Cable T. V ads. * For our brand change we establish some business partnering relationships with THE DEVAAS (the bridal d resses on rent outlet) and lede bridal boutiques. 5. PROCESSES * We make sure that evaluation or feed fend for card must(prenominal) be filled by each customer while they are leaving the outlet. * We have well trained sales representatives to excellently stack with customers. * Our rent paying system is like this we ask Rs. 1000 on without alteration jewellery and Rs. 2000 on altered jewellery more, which is refundable when customers return back the jewellery. While on home deliveries this amount is increased by 10% on each type. 6. PHYSICAL ENVIRONMENT * The glass walls appearance with fitting bright lightening enhance the name and outlook of outlets. * Air fresheners and intermission T. Vs are placed on walls to make the inner atmosphere fresh, lovable and enjoying. * Outlets are centrally air-conditioned. * Proper clean and shiny glass counters are available. * Maximum space is available in outlets to at-least deal with 08 to 10 customers at a time. * Comfortable & smart lo oking form chairs and besides untruth sofas are placed to sit. . PEOPLE * We have representatives, who are very active, up-and-coming and friendly also welcoming & dealing customers with very positive gestures and postures. 8. productivity AND QUALITY * We keep quality by purchasing that kind of jewellery for rent which is according to accurate demand of customers and made up of material which is totally un-harming and delicate in nature. * We have customer oriented surround and have completely helping sales peoples. * We provide memorable, enjoying & pleasant find out of shopping and of visiting our outlets.