Case10 Assignment Example | Topics and Well Written Essays - 500 words

Case10 - Assignment Example Various marketing concepts such as the 4 P’s i.e. pricing, products, place and promotion shall be discussed in this report: It shall focus on how these concepts are presented in the article and how other external sources dwell with this issue. Consequently, the analysis shall focus on provision of a conclusion that basically describes the writer’s understanding of the lessons learned from the article as well as other external sources that delve on issues ascribed to the information indicated in the article. Additionally, the conclusion section will explicate various recommendations; specifically indicating way forward on challenges faced in marketing activities. The article begins by describing a scenario of a certain client, Mr. Richard Garber relates with car higher company, Hertz Car Hire Company. He is described as a loyal customer to the company for over a long period of time. However, he is currently re-thinking on whether to divert his loyalty to another company owing to the current challenges he is facing with Hertz. In addition, the article provides various reasons why the company is currently experiencing challenges with its clients. It asserts that many companies are currently facing operational challenges due to the economic recession that has affected many large business enterprises; hence reducing their overall level of profitability. It is apparent that the article is an economic situational analysis; providing various issues that may affect the overall performance of companies for instance: In the article, economic recession that has affected the success of many companies, is identified as the reason that has affected the relationship between Hertz Company and Mr. Garber. The article attributes this issue to the fact that the Hertz Company has laid-off many of its workers even those who facilitate